Google stopped checking your keywords.
Now they’re checking if you actually know what you’re talking about.
E-E-A-T = Experience, Expertise, Authoritativeness, Trustworthiness.
In simple terms: Does this person know something? Or did they just hire ChatGPT?
The 4 Questions Google Is Asking
Before your content ranks, answer these:
1. Do you have real experience with this? Not “I read about it.” You’ve actually done it. You have proof.
2. Would someone get a complete answer from your content? Or would they leave thinking “yeah, but HOW?”
3. Are you writing for people, or for Google? Read it out loud. Does it sound like a real person? Or a robot?
4. Is this original, or recycled fluff? What’s YOUR take? What did you learn that nobody else is saying?
One “no” on any of these? Your traffic is at risk.
The Quick Fix
I created a free pre-publish checklist. Before anything goes live—blogs, landing pages, emails—run it through these 4 questions.
Takes 10 minutes. Saves your traffic.
Download the checklist below and use it before your next post goes live.